Opportunity Cost

Opportunity Cost

The problem is that people have unlimited wants but limited resources are available and this leads to scarcity, in this case choice is necessary.
Scarcity is the lack of sufficient products to satisfy total wants of the population therefore, opportunity cost is the best alternative given up by choosing another item.

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AMSON Medical is established in 2010 focusing on delivering effecient therapy groups to both HCPs and patients in Middle East region generally and particularly in Saudi Arabian and GCC Markets. 

AMSON is an experienised company in the field of pharmaceuticals, medical devices and medical disposable. We are interpreting both direct and indirect business models based on goals, objectives, market dynamics and potential at specified market place.

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